top of page
ion circle.png

Your business potential.
Unearthed. In action.

Ion is an independent consultancy bringing deep expertise, passion and partnership to help modern businesses thrive. Specialists in Hospitality, Tourism & Healthcare. 



Paul Rushton values people. The key to thriving business he believes, is exceptional customer experiences. With over 30 years in the hospitality and healthcare industries, Paul knows a thing or two about service.

Business consultant, head of sales and marketing, head of operations, technologist, corporate trainer and customer service expert in one, it’s hard to find a part of running a business Paul has not experienced.

His extensive global network of clients and business partners who he considers as friends are proof of his expertise and natural skill for building relationships.

He has transformed companies of every size with bespoke strategies and solutions that deliver achievable results, value and growth. He holds multiple awards across global hotel corporations for marketing performance and sales results.  And the best part? Business is always conducted with an infectious positivity that makes anything seem possible. Because an innovative mindset is what sets Paul apart.


This passion for excellence and problem-solving runs through every aspect of Paul’s life. In particular is his love of sport, achieving first class competitive sailing results in Australia and internationally. 


No matter what business you are running, if you’re ready to be challenged, have some fun and be inspired, chat to Ion. A team who cares about your business like their own.

Ready to see your business thrive? Talk to Paul.



Image by Scott Graham


Starting from scratch? Revamping? Or need help on where to next? Ion puts business strategy first. We’ll get personal with your company before crafting a path that delivers.


  • Market analysis

  • Target market assessment

  • Development strategies

  • Revenue, segmentation and pricing strategies

Image by Carlos Muza


Close the deal in a competitive world. Ion and our partners have decades of extensive sales experience in the digital and real world. We’ll guide your organisation to cut through, engage and acquire the kind of new customers that will deliver long term value. We also offer sales representation across a number of sectors.


  • Sales messaging

  • Digital sales engagement strategy

  • Vertical, indirect and cross selling

  • Social media sales and lead generation

  • Sales process and playbook

  • Sales training virtually and in person

  • Sales representation

macbook pro on white table_edited.jpg


Without a brand you’re in no man’s land.  Ion will guide you to assess or develop a brand that drives unfair market share and commercial results.


  • Brand strategy and positioning

  • Brand attributes and behaviours

  • Brand and design guidelines

  • Customer journey mapping

  • Brand story and copywriting

  • Brand activation

Image by Christina @


Technology is the partner of possibility. Ion pride ourselves on developing scalable technology strategies, to ensure your critical infrastructure supports the vision of your organisation, big or small.

  • IT infrastructure design, planning and implementation

  • Telecommunications design and implementation

  • Multimedia

  • Digital signage and signage management systems

App Screens


Every business is now a tech business. Ion ensures your digital presence gets noticed and your customer experience online runs smoothly.


  • Website design

  • Email marketing

  • SEO

  • Social media

  • Content

  • Display advertising 

  • Guest Loyalty and CRM strategies


Download a snapshot of who we are and what we do.




Why Collaboration Trumps the Lone Wolf

It’s easy to get stuck into a work routine and forget that there may be a better way.

In a world where new collaborations are born daily, how can your brand stand out in an increasingly crowded field?

In 2003 the arty New York designer Isaac Mizrahi shocked the world... read more



Ion would love to discuss the potential of your business.

+61 403 171 878
Northern Beaches, Sydney, Australia
  • LinkedIn

Thanks for reaching out. I'll be in touch soon.

Contact Us
bottom of page